Wild Olive Insurance & Financial Services

 

A successful wealth management and life insurance group based in Scottsdale that helps people meet their financial goals and plan for their families future. The award winning owner sweats the details and treats every dollar as if it’s his own; so it was time to develop a brand that matches him and his company’s hard work.


The Logo

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For the brand elements, I incorporated the fine line patterns found on the dollar bill called “Guilloches”

Logo Lockups

The logo-mark and word-mark need to adapt to different use cases depending on how much space is available and how much info is needed.

These lockups were created to cover any use case the client may need.

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Color Palette

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Logo + Color Palette + Pattern

The Brand in Use

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Three Strands

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Mr. Racer